Alicia Silverstone gets more buzz for being an environmental and animal-friendly activist than she does for acting work these days, so she’s used her clout and her beliefs to create EcoTools, an eco-friendly line of beauty tools.

EcoTools is a collection of makeup cases and cosmetic brushes that are perfect for the vegan lifestyle, or anyone who cares about the environment. All the products are natural and non-toxic, printed with lavendar, cosmos, roses, and other flowers.

Alicia explained that she wanted a line of products that were right for people who want to make environmentally responsible choices when making purchases but who still want to be beautiful: “With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!”

Image: INF