Ann Taylor stores announced on Monday the launch of a new beauty collection, to be available in all 350 of its Ann Taylor stores and also online at anntaylor.com. 

The new beauty collection will consist of a fragrance called “Possibilities,” as well as a line of body care products. Ann Taylor intends to expand its presence in the beauty category to include a line of products for the Ann Taylor Loft division (anntaylorloft.com), beginning in 2008. 

Supermodel Petra Nemcova has been selected as the face of the new fragrance.  Says Adrienne Lazarus, President of Ann Taylor stores:

“Petra embodies the confidence, strength and beauty that are at the core of the Ann Taylor client. She is inspirational. Her warmth, grace and courage, combined with her desire to make a meaningful difference in the world, really moved me. She is truly beautiful on the inside and out and perfectly exemplifies the qualities of possibilities and the Ann Taylor brand.”

Nemcova founded the “Happy Hearts Fund” charitable foundation, whose mission is to aid children by bridging existing gaps in education, medical support and emotional health. Ann Taylor is also a supporter of Nemcova’s charity, and will donate $2.00 for each ”Possibilities” fragrance purchased now through December 31, 2007.