A|X Armani Exchange will open it’s largest store to date on London’s Regent Street in September.

The store will span over 11,700 square feet and is set to feature two levels. It will be the fifth A|X store opening in the UK.

The new store will feature private ‘rooms’ for viewing the brand’s fast fashion retail lines as well as interactive media and 10-foot-high video screens showing images from the seasonal collections.