Style Crunch

Beyonce to launch signature scent!

0

September 15th, 2009 by Sherry

Tagged as: Beyonce, Fragrances


90913A2_KNOWLES_B_B-GR_22

Beyonce is about to bring a whole new level of sexiness to the perfume industry!

Beyonce is ready to create and launch a signature scent, having teamed up with Coty. Coty has already had great success with celebrity perfumes, having worked with Sarah Jessica Parker and Halle Berry among others.

When asked about her thoughts on creating a new perfume, Beyonce said, “For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”

Beyonce should be a natural with this since she’s already been a spokesperson for Tommy Hillfiger’s True Star and Emporio Armani’s Diamonds. When you consider how beautiful and sexy Beyonce is, the ad campaign is sure to be super hot, and I’ll bet the fragrance is going to smell divine.

Image: BauerGriffinOnline

What's Hot at PopCrunch?




0 Comments, add yours

Related Articles:

What do you think?

comment policy