Black Eyed Peas founder and producer will.i.am, a graduate of the Fashion Institute of Design & Merchandising (Best Known as FIDM) in Los Angeles will design a denim line of fashions, entitled i.am.Antik, to hit America’s swakest department stores in August.

“I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album,” Will said. “I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more.”