Britney Spears is back with a commercial promo for her latest fragrance, Radiance. The pop star and successful fragrancier released the latest promo spot for her ninth signature scent over the weekend.
Radiance — which uses the tagline “Choose Your Own Destiny” and is characterized by hints of wild berries and soft florals with tuberose, jasmine, orange flower, and iris — sees Spears teaming up with Elizabeth Arden again for the eau de parfum. The feminine scent also comes in an eye-popping blue and pink rhinestone encrusted bottle.
Radiance hits stores everywhere in September. It’s already on sale on the Elizabeth Arden website for $59 for a 3.3 fl. oz. bottle.
Other Spears perfumes include Believe, Midnight Fantasy, and Curious, which is one of the best-selling celebrity fragrances of all time.
Pop sensation Britney Spears is adding a new addition to her fragrance empire this September.
The “‘Toxic” singer will unveil her ninth scent — this one dubbed Radiance — lin a faux rhinestone-encrusted blue and pink bottle trapping the “very feminine” floral scent of tuberose, jasmine, orange flower, wild berries, and iris.
“This collection really represents my personal style. I took pieces from my Circus Tour and pieces that I wear every day. I love denim, so I made sure to include a lot of jeans. I can’t wait for it to come out.”
Britney’s previous perfumes, include the bestsellers Fantasy and Curious.
Britney Spears’ newest release, Britney for Candie’s, is a collection of sportswear, jewelry and handbags scheduled to hit Kohl’s stores in July 2010.
The ’90s pop princess unveils a collection of clothing and accessories for Candie’s, the company for which she serves as current poster girl, this week. The limited-edition line will be available in Kohl’s stores nationwide beginning this Thursday, July 1.
Kohl’s Department Stores has renewed its partnership with Britney Spears as the face of Candie’s Apparel, available exclusively at Kohl’s. Spears will appear in Candie’s/Kohl’s marketing campaigns throughout 2010.
Oh Britney Spears. How I long to just love you for your fun songs and your dancing and your killer shows. But it’s hard Britney. It’s HARD to love you when you have boatloads of money and your hair looks like this.
With the launch of the new Fall campaign for Candie’s featuring Britney Spears, the company has also released a behind-the-scenes video showing what went on during the shoot.
