Britney Spears – behind the scenes of her Candie’s campaign
With the launch of the new Fall campaign for Candie’s featuring Britney Spears, the company has also released a behind-the-scenes video showing what went on during the shoot.
Archive for the ‘Candie's’ Category
Britney Spears for Candie’s fall campaign
The new Fall campaign for Candie’s is kicking into gear, starting with a great ad featuring spokesmodel Britney Spears.
Hayden Panettiere sings for Candie’s (video)
Hayden Panettiere is already a spokesmodel for Candie’s shoes for their juniors line, but now she’s going to sing for them too. Hayden has completed her very first music video, “Wake Up Call” and part of it will be featured in a TV commercial for the footwear. It’s a sneak peek of sorts because the song itself won’t be available as an actual single until early August. The ad will be featuring Candie’s school year collection. Check it out!
Using an upcoming single worked well for Madonna when she let Sunsilk use “Four Minutes (to save the world)” in their ad slot. Do you think it will work well for Hayden too?
Hayden Panettiere promoted by Candie’s
Hayden Panettiere has a new single coming out this summer (”Wake Up Call”) and she’s going to get some mega promotion by having it heavily featured in a new Candie’s ad campaign. It can be dangerous to have your song in an ad – sometimes it can backfire and no one wants to hear the song anymore after they associate it with a product (look at that otherwise great song that makes everyone immediately think of Pantene shampoos). On the other hand, it didn’t hurt Madonna with “Four Minutes”. Of course, it’s Madonna.
Do you think having a song in an ad campaign will help or hurt Hayden Panettiere?
Hayden Panettiere all smiles for Candie’s
Hayden Panettiere was looking adorable and full of smiles at Hyde Lounge where she celebrated the Spring 2008 Candie’s campaign – Hayden is the newest face of Candie’s.
Hayden Panettiere loves Candie’s
Hayden Panettiere is the new face behind the Candie’s clothing line and is featured in several beautiful, vivid, very Spring-like print ads. She’s modeling the line for the Spring 2008 collection.
Fergie Denies CD Product Placement Agreement With Candie’s
Fergie is denying reports that she will be using her sophomore solo effort as an opportunity to plug items from the Candie’s line of footwear she is endorsing for Kohl’s. Read the rest of this entry »
Fergie Becomes First Star To Agree To Product Placement In Songs, BEP Singer To Promote Candie’s On Sophomore Album
Fergie is set to make $4 million by promoting Kohl’s Candie’s Clothing Line in her songs.
