Rachel Bilson proved to be a great advertisement for her own Edie Rose line for DKNY when she attended the line’s New York launch at Macy’s - she looked absolutely cute beyond words. I’m really loving her syle.

Rachel Bilson was at Macy’s in Aventura, Florida on Sunday to launch her new clothing line, Edie Rose. The line features junior sportswear including jeans, jackets, and knits. Rachel said, “I want people to see these clothes for what they are, not just another line designed by another celebrity. I want the line to be taken seriously.” What’s extra nice is the most expensive piece of clothing in the Edie Rose line is only $49.50. The line, which is an offshoot of DKNY, will be available at department stores like Macy’s, Lord & Taylor and Nordstrom.

(It’s perhaps ironic that the day she launches her own line, it’s the first time I recall ever detesting what she’s wearing. Usually, she looks absolutely fantastic. Ah well.)