Lydia Hearst has become a spokesmodel for Myla lingerie, for their Fall 2008 line. She’ll have a total of eight print ads including this first one. Isn’t this a fantastic ad?!

This shouldn’t come as a huge surprise, really, but Dita Von Teese is preparing to design her own line of lingerie. I can’t wait to see what she puts in her line, I love everything about this woman. You just sort of know every last piece is going to be sexy as all get out.

The drawback? It will start off only being available in Europe.

“I have a lingerie collection coming out for Wonderbra only in Europe. I’m really excited about that. I think it’s a really beautiful collection. People are really excited about it. So we’ll see.”

However, depending how the September launch goes, she may soon be doing one in North America. Let’s hope!

Maybe I shouldn’t laugh, but I really can’t help it. Suing Victoria’s Secret for a thong launching metal into your eye is just something you would see on Saturday Night Live.

Jessica Simpson has already successfully launched several fashion lines, including handbags and swimsuits, and now she’s ready to design for her own lingerie line. The line will include bras, underwear, and night wear. Jessica said:

“I like different lingerie for different occasions. I think that’s the best thing about it. You can feel sexy or girly depending on your mood.”

The line is also supposed to include some lingerie that will help women avoid the horrors of visible panty lines - awesome!

The new Kate Moss ads for Agent Provcateur are out. They’re for Agent Provocateur’s bridal lingerie line - though the ads definitely scream “anti-bride”.

What do you think? Exciting? Intriguing? Or just plain weird?

A few more to see! Read the rest of this entry »

Now here’s innovation for you! Maidenform has created the first truly backless bra for folks who want to wear a plunging back shirt or dress but aren’t comfortable going completely braless (and I don’t have to tell you how tacky it is to have the back of your bra showing, right?).

The way it apparently works is that there is silicone all along the wire channeling so that it stays in place, providing a bit of natural support without any strap along the back. This isn’t the bra that will give you that “life and separate” kind of cleavage-creating hold, but you can’t have everything, you know?

The bra is not yet available, but you’ll be able to purchase it soon for about $25. Will you try it?

Kim Kardashian proves anyone can have fifteen minutes of fame if you just pose in some lingerie. Talent is not a necessity if you have T & A.

Kim is featured in Australian magazine Ralph.

Kate Moss has just finished a photoshoot for Agent Provocateur which sells lingerie. Kate has worked with them before and the new ad campaign has her acting as a bride-to-be who gets cold feet. The campaign is for their new bridal line. According to British Vogue, the ads will start appearing sometime later this year.

Kate Moss’ sexy Agent Provocateur ads and video once crashed servers as fans eagerly rushed to websites to see her posing in lacy lingerie.