The winning dress designed by a contestant during Wednesday’s episode of Bravo’s “Project Runway,” which featured Sarah Jessica Parker as a guest judge, is available to shoppers nationwide beginning today as part of Parker’s Bitten collection. Bitten, the women’s casual sportswear line launched by Parker and retailer Steve & Barry’s earlier this year, is exclusively available at Steve & Barry’s stores nationwide. Parker announced at the end of the show that contestant Victorya Hong was named the winner of the episode.

The challenge was for the designers to present their design concepts to Parker, who then selected seven of them to partner with another contestant and create a casual sportswear piece appropriate for her Bitten line. On the runway, Parker then surprised Hong by telling her that her trapeze dress with a plaid vest would serve as inspiration for an actual addition to Bitten’s holiday collection - the result of an agreement between Steve & Barry’s and “Project Runway.” Beginning today, a stretch-cotton dress similar to Hong’s design will be available at Steve & Barry’s stores across the country for $19.98.  The vest is also available for $14.98. 

Hong’s actual winning design will be displayed at Steve & Barry’s in New York City at the Manhattan Mall for several weeks. 

Says Parker:

“I loved Victorya’s design immediately when I saw it during my appearance on Project Runway, and am very excited that Bitten shoppers will have the opportunity to add our interpretation of the dress to their closets.”

photos courtesy: PR Newswire