
Rachel Bilson proved to be a great advertisement for her own Edie Rose line for DKNY when she attended the line’s New York launch at Macy’s - she looked absolutely cute beyond words. I’m really loving her syle.

The UK edition of InStyle magazine looks even better than usual with the always beautiful Rachel Bilson splashed across the cover. The actress who recently launched her Edie Rose clothing line for DKNY talks fame, dating, and marriage inside. Check out some of the highlights of the interview:
On being a star - ‘I hate the attention, which is sort of funny as I’m an actress’
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Rachel Bilson was at Macy’s in Aventura, Florida on Sunday to launch her new clothing line, Edie Rose. The line features junior sportswear including jeans, jackets, and knits. Rachel said, “I want people to see these clothes for what they are, not just another line designed by another celebrity. I want the line to be taken seriously.” What’s extra nice is the most expensive piece of clothing in the Edie Rose line is only $49.50. The line, which is an offshoot of DKNY, will be available at department stores like Macy’s, Lord & Taylor and Nordstrom.
(It’s perhaps ironic that the day she launches her own line, it’s the first time I recall ever detesting what she’s wearing. Usually, she looks absolutely fantastic. Ah well.)

This is good news for Rachel Bilson, who is learning to sew to understand more about the process behind the creation of her new clothing line, Edie Rose for DKNY. The president of DKNY said, ‘Our customer has a real emotional connection with Rachel and she’s always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection. It has the potential to go long term.”
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After the announcement came back in March that Rachel Bilson would be designing for DKNY, the ads are ready for launch. The junior sportswear line, Edie Rose, will be available in September at Macy’s, Dillard’s, and Nordstrom.

Once again Rachel Bilson almost manages to piss me off by looking perfect. Of course, she can’t really piss me off, because she’s so damn cute when she does it. She attended the opening of the new Chanel store in Hollywood and looked amazing, as always.

Rachel Bilson was looking as adorable as ever at the launch or Rogan for Target. Rogan is Target’s new completely organic line and they kicked things off at their store in Beverly Hills.
I’m still eagerly awaiting Rachel’s own clothing line, she always looks great!

If Tyra Banks had been critiquing the attendees of the “Superheroes: Fashion and Fantasy” - Costume Institute Gala at The Metropolitan Museum of Art, she would have screamed “FIERCE” at Rachel Bilson. That was certainly one hell of a fierce outfit that she was wearing when she attended the gala with boyfriend Hayden Christensen.