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Ne Tiger Ushers In China Fashion Week

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November 6th, 2007 by Tina

Tagged as: Fashion, Style, Swarovski, Uncategorized

ne-tiger-fashion-show.jpg 

On Saturday, November 3, the Ne-Tiger collection kicked off China Fashion Week in Beijing. 

Mr. Zhang Zhifeng, who is the founder of Ne-Tiger, said: 

“After 5000 years of Chinese civilization, Chinese convenance is famous. But as the most important carrier and symbol of the Chinese civilization and convenance, the Chinese gown, has not yet been inherited. Today, Asia has the kimono in Japan, the Han-Bok in Korea and the Ao Dai in Vietnam, but China does not yet have its own gown to represent the Chinese national spirit. Chinese people shall wear Chinese gowns on formal occasions. The definition of the Chinese gown is threefold. First, it shall show Chinese core culture using traditional Chinese fashion elements to form vivid symbols. Second, it shall carry and combine the cultural characteristics of all Chinese races and minorities to represent a Chinese cultural union. Thirdly, it shall promote Chinese traditional culture and combine with modern and international elements to reflect our era of globalization. The modern Chinese gown shall have such five elements: symbolization, tradition, nation, compatibility and modernity.”

The 2008 Ne-Tiger Hua Fu Series has a deep understanding about modern Chinese dress and filled the series with its insights in elegance and luxury. While employing traditional fabric techniques, Ne-Tiger also engages in promoting traditional Chinese colors, while using ”Jin” and “Xiu” (“Jin” is explained as being the Yun Brocade with 1500 years´ history, while “Xiu” are the traditional Chinese weaving techniques) and is divided into 5 traditional Chinese colors: yellow, black, blue, green and red.

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Gemma Ward Swarovski Fall/Winter 2007-2008 Ad Campaign

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July 20th, 2007 by Castina

Tagged as: Gemma Ward, Swarovski

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