This season, Chico’s, the exclusive and unique private-label women’s retailer, will partner with the American Heart Association to create memorable heart pins where 100% of proceed with go towards Start! Campaign - which encourages physical activity to reduce heart disease and, in turn, promote long and healthy living for all generations.

These limited edition pins, in the shape of a heart, will be available at all Chico’s boutiques in November and December for the holiday season. Etched on the back of each gold or silver pin is “AHA” with “Chico’s 2007″ to mark this memorable occasion.