Christian Lacroix has been commissioned to design private jets.

The French designer, who filed for bankruptcy earlier this year, is in talks with Sheikh Hassan bin Ali al-Nuaimi – the nephew of United Arab Emirates ruler Ajman – about investing $70 million in the company.

al-Nuaimi hopes to transform the fashion label into a luxury lifestyle brand with a variety of products including lavish palaces, planes, and hotels.

“The idea is not to focus on fashion by itself. We are discussing different activities in leisure… private jets, hotels, high-quality yachts, palaces, and interior decoration. We will focus on very exclusive areas and don’t want to sell his name cheap in the market.”