Actor Colin firth and his wife Livia are opening a boutique in London which will cater to the eco-friendly side of fashion.

The couple are set to open, “Eco,” a new shop which will bring eco-friendly fashion to London. The boutique will feature organic clothing and will also host designer showcases inspired by “green” fashions, make available solar powered cell phone chargers for purchase, as well as other earth trendy wares.

Rumor has it that Firth may also be on the look-out for some home-grown London fashion designers who welcome going “green” for a chance to set up shop in his new boutique.