Soccer ace Cristiano Ronaldo bares it like Beckham in the Spring/Summer 2010 ad campaign for Armani’s Emporio Armani underwear brand.

“I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work,” the Real Madrid hunk marveled in a statement Wednesday. “I am very pleased with the pictures we have done together – they are certainly striking and are full of an attitude and spirit that I can relate to.”

Giorgio Armani couldn’t be more pleased with the creative decision to have Cristiano, 24, follow David Beckham as the new crotch of Armani: “Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick.”