Remember the giant billboard of David Beckham in his Armani underwear? (Please, like we could forget - I’m still fanning myself.) He blogged about the experience of seeing himself splashed across such a huge space:

“Well I’m sure you’ve seen the pictures but last Thursday I went to San Francisco to see the unveiling of the new Emporio Armani campaign I shot a while back. To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible. It was great to meet some of the people who’d come out especially though, I’ve always wanted to visit San Francisco, so it was a great to finally get there…”