Elizabeth Hurley had a successful photo call for her brand new Elizabeth Hurley Beach Boutique shop.

Elizabeth was joined by some models sporting bikinis to launch her new shop. The store will offer Elizabeth’s own swimwear line as well as over 100 other fashion labels from around the world.

She said:

“It’s a huge thrill. Thank you all for coming. I’m going to be serving behind the till until 2pm. My friends and I are huge fans of Bicester Village and I am thrilled to be opening my first worldwide boutique here. I hope my beach hut will be a huge success and be the first of many others.”

The store itself will look like a little beach hut, which is kind of adorable.

Will you shop at the Elizabeth Hurley Beach Boutique?