Evan Rachel Wood has teamed up with luxury brand Gucci to be the face of the fashion house’s new fragrance.

“I chose Evan Rachel Wood as she has very strong character. She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project,” Gucci creative director Frida Giannini told Women’s Wear Daily Wednesday.

The actress, 21, joins fellow actor James Franco, who fronts Gucci’s men’s fragrances. The Gucci deal is Wood’s first perfume campaign.