Fergie To Star In Candie’s Fall 2007 Ad Campaign
Fergie for its Candie’s brand Fall 2007 ad campaign-with print, TV and Online ads. Candies available exclusively at Kohl’s department stores. The brand was already featured in Fergie’s early 2007 ‘Glamourous’ music video.
“This is a wonderful opportunity for Candie’s to be able to lift our brand creative straight out of Fergie’s hit video. It further validates the Candie’s brand as part of pop culture,” says Iconix Brand Group chief marketing officer Dari Marder.
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On July 2nd 2007, Fergie Becomes First Star To Agree To Product Placement In Songs, BEP Singer To Promote Candie’s On Sophomore Album | Style Crunch wrote:
[...] Fergie has already agreed to appear in Candie’ s TV advertisements and allow Candie’s ad… [...]