Forever 21 Maternity Line: Is Forever 21 Marketing Clothes To Pregnant Teens?
Forever 21: Isn’t just the Hub of Slutty Club Attire Anymore!
The teen-friendly retailer — accused of lifting designs from everyone from Donna Karen to Diane von Furstenberg — has introduced a new line of activewear: maternity clothing.
You’ve heard, right. The racks of Forever 21 — heavily-frequented by the high school set — are no longer just for teeny-boppers and twentysomethings looking for an outfit for a night out on the town. Last summer, the frugal brand debuted Faith 21 for the BBWs. Now 21 is catering to Mommies-To-Be who want to show off their bump without breaking the bank. The fashion chain has launched their own maternity collection, aptly-titled Love 21 Maternity — but the move is stirring controversy among some fashion mavens, who accuse the popular clothing co. of marketing the collection toward teenage mothers.
According to a scoop from TheGoss.com, Forever 21′s maternity line is sold exclusively in cities across California, Texas, Alaska, Arizona, and Utah — the states with the highest teen pregnancy rates. Coincidence? We think not. We suppose we shouldn’t be surprised. This is, after all, the same establishment that considers anything larger than a size 10 “plus-sized.”
For those who are interested: Love 21 Maternity features a complete collection of jeans, leggings, and tops all priced at under $20.
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On July 13th 2010, Liz Estabrooks wrote:
Well yes, they ARE in fact marketing to teenage mothers. Their demographic happens to be females 21 and under. Don’t THEY also need maternity clothes? It’s ridiculous to make the connection that girls are going to dash out and get themselves pregnant because Forever 21 is suddenly selling maternity clothes. Get over yourselves… It happens, and NOT selling them maternity clothes sure as HELL won’t stop them from getting pregnant. And remember: some of them are MARRIED!
On July 14th 2010, Susan wrote:
Forever21 is a clothing store for teen girls. Why are they selling maternity clothes? I understand there a business and they have to try and stay relevant to make money but that doesn’t send a good message at all. If a teenager gets pregnant than go to a maternity clothes store like all other pregnant women. keep the two separate, there’s no need to merge the them.