Georgia Jagger — the 17-year-old daughter of Rolling Stones legend Mick Jagger and former supermodel Jerry Hall — has been named as the new face of cosmetics brand Rimmel London.

Georgia has inked deal with the cosmetics company to front their Spring/Summer 2010 campaign alongside supermodel Coco Rocha.
“We needed a wider palette of faces to show the makeup results of our new products. Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a centre of multiculturalism and freedom of expression,” Stephen Mormoris, senior vice president of global marketing at Coty Beauty, said of Georgia’s appointment in a statement Tuesday.

Young Georgia follows in the footsteps of fellow models Kate Moss, Lily Cole, and Sophie Ellis-Bextor, who have also represented Rimmel.