A clothing store in France has introduced a new way for women to shop for their boyfriend, brother, dad - or any man, for that matter - by introducing the ‘Shoppenboy’ - that’s right - male models who accompany women throughout the store while they search to find the perfect fit for the guy who’d rather do something else than shop for clothes.  

Celio’s, a menswear clothing store in France, first developed the idea last year and asked for male volunteers.  After an online casting call of sorts, the store received upwards of 2,000 submissions from men who were willing to bare it all for the sake of women shoppers. 

Shoppenboy’s come in all shapes and sizes and are easy to spot - they’re the ones wearing the red boxers.