In the latest London Fog ad, supermodel Gisele Bundchen appears wearing nothing but a loosely belted, partially open trench coat.

However, despite the view inside, you won’t see a baby bump on Gisele. Although she was definitely fairly pregnant during the shoot, they re-touched her stomach to make it disappear, apparently for privacy reasons.

I fully support Gisele’s decision but it just doesn’t look like a very good job to me – if you look around her skin just past the London Fog logo you can sort of see where it was blended and touched up and it’s not particularly well done.

Either shoot it completely, shoot something that doesn’t show the stomach at all, or get someone who knows what they’re doing in Photoshop!

Image: London Fog