Veteran designer Gucci is launching it’s first ever ad campaign devoted entirely to a “must-have season accessory.”  The Gucci Indy Bag is getting it’s own Fall/Winter 2007-2008 ad campaign.

The Indy Bag is a rigid frame style purse featuring a strap inspired by the steering wheels of traditional racing cars.

The Gucci Indy Ads will hit fashion mags in August.