Heidi Klum launched her Heidi Klum by Jordache fall/winter 2008 denim line. She said that all jeans should have some sort of interesting detail on the butt to draw some attention there. Heidi’s solution was to add some “booty bling” on the back pocket. “The first thing girls do [when putting on a pair of jeans] is turn around and look in the mirror and they look what their butts look like,” she said. “It just has to look right and as perfect as possible.”