Madonna’s new line of H&M fashions was launched with big buzz and even bigger crowds on opening day. But snitching sources have scooped that customers are less than satisfied with the quality of the M Line.

According to focus group feedback, the “range looked cheap and there was a move to limit the launch to just accessories.”

One consumer even compared the fashions to “something you would buy in Downtown L.A after your bargained it down to $5.00.”

Ouch.

The big bosses wanted to avoid any confrontation with Madonna and decided to just go ahead with the line’s launch.