H&M has launched a computer game to help aspiring designers create their own fashion.The Sims 2 H&M Fashion Runway provides computer fans, designers and fashionistas alike the tools to create their very own fashions and then model them in the virtual world.

One participant will also have the opportunity to have their design produced by H&M and sold in stores worldwide.

There are three themes for the competition- Night out, Let’s Go To the Beach and Red Carpet.

Twelve designs from each theme will then be selected to walk the virtual online runway all summer while fashion fans worldwide vote for the best one.

The Sims 2 H&M Fashion Stuff is available now on retail shelves across Europe and the US.