NIKE and Foot Locker opened the doors today to their new digs – House of Hoops by Foot Locker, located on Harlem’s 125th Street.  The new store is a first-of-its-kind basketball retail store which offers Nike, Jordan and Converse brands all under one roof.  The store offers a stellar line-up of performance and basketball inspired footwear, apparel and equipment from the game’s biggest names. 

House of Hoops flagship stores will feature basketball products available nowhere else in the U.S., including limited edition personalized performance shoes.  Shoppers can also hook up their look from head to toe with apparel in the colors of their choice. The VIP Area allows visitors to read magazines, view commercials and behind the scenes interviews with top players, all while relaxing in leather chairs in front of a 65 inch TV screen. Also in house is the ‘Scorer’s Table,’ which features customized t-shirts and a specialized electronic community board with a ticker posting real-time scores from local high school basketball games, relevant basketball news, and information about upcoming store events.

The Harlem location is just the first of 50 House of Hoops retail stores which are expected to be opened nationwide within the next three years in locations such as Los Angeles, Chicago, Houston and Las Vegas.