James Franco is on the cover of GQ, and inside he gets a little wet for the shoot. He also talks about a humorous side effect of his work:

On how people have responded to Pineapple Express: “Already, I have had people come up to me in cafés and say, ‘Hey, you’re James Franco, right? Hey, I can’t get hold of my guy—do you know where I can buy some good weed?’ Even in class I’ve had someone come up to me and be, ‘Hey! What’s up, man?’ and give me a handshake and palm me a little bag of weed. I haven’t done drugs, I haven’t even smoked pot, since high school.”