Actor Jason Lewis — who plays Sam’s on-again/off-again flame Jerrod Smith in the Sex And The City (SATC) franchise — is starring in the new Charisma linens campaign.

The marketing campaign was shot by photographer Nino Muñoz, and also features his pooch Nino.

The Autumn/Winter campaign will debut in December issues of lifestyle magazines, like Elle Decor, House Beautiful, and Gotham. Charisma products can already be found in Bloomingale’s stores nationwide.

In the meantime, Jason is keeping busy. In addition to making, promotional appearances on behalf of Charisma, the actor will reprise his role as Jerrod in the big screen sequel to last year’s Sex And The City Movie. SATC 2 opens in theaters next May.