Jennifer Lopez is launching a new fragrance, Deseo.

With her new scent, Deseo, Jennifer Lopez presents a diamond in the rough – or at least, that’s what the bottle is intended to resemble. The fragrance is the first of Lopez’s beauty projects to reference her Latino heritage. Due out in February, it could generate more than $20 million at retail in the U.S. in its first year on counter.

The new scent draws its inspiration from the singer’s garden. “The idea for the scent usually comes first,” she says. “I always call up and say, I love this or I love that – get this candle or this flower that was in my garden. With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell.”