Katie Price was in ASDA Living Store Lakeside in Essex, England to launch her new Katie Price Collection lingerie.

Not only did she unveil it, she also modeled it herself, posing provocatively on stage in some skimpy lingerie. Afterwards, Katie was happy to sit – son on her lap – and sign autographs for fans.

I wonder if that will be weird for that kid when he’s older.

One thing about Katie, you certainly can’t call her shy!