Showstopping socialite Kim Kardashian is plotting a return to the fragrance aisle.

The E! reality star, 29, announced on her blog Wednesday that she will be unveiling a second as-yet-untitled signature signature, set to debut next winter.

“I am so excited to tell you guys that my second fragrance will launch in February of 2011!!!!! I wanted to let you guys know here first so you can all share the excitement with me ,” Kim wrote. “I’m at the commercial shoot now and cannot wait to get all glammed up! Look at these amazing dresses I get to choose from!” she added, along with a photo of racks of clothes and shoes.”

Kardashian launched her first fragrance — Kim Kardashian By Kim Kardashian — exclusively at Sephora in Feb. 2010.