Forget Lauren Conrad and Heidi Montag. The next big thing in celebrity lines? LL Cool J will be designing a line of casual wear clothing for Sears in their junior, young men, girls, and boys departments.

The rapper says he feels that he can handle a line that will also cater to girls because, “I have a wife and three daughters, so I know what women are looking for when they shop for clothes. I know that if she comes in, puts it on and it doesn’t fit, she won’t come back. Clothes have to make a woman feel good, relaxed and sexy.”