Customers looking for comprehensive and personalized beauty inspiration, information, and expert advice can find it all at L’Oreal’s new and updated site, lorealparisusa.com.

The new site serves up personalized beauty recommendations, spotlights the brand’s celebrity spokespeople, top industry professionals, and products in skincare, haircare, haircolor, and cosmetics. The site features more than 250 articles and videos, which are exclusive features that can both inspire and educate customers. Some of the site’s new features and personalization elements include:

• My L’Oreal: To make it easier for customers to compile a list of their favorite products, videos, and recommendations, L’Oreal created a personalized My L’Oreal feature for registered users. By clicking on “+ My L’Oreal,” customers can save the content on shopping lists for future visits.
• Newsletter: Customers can sign up for the newsletter so they can get the scoop on L’Oreal new products and offers, celebrity news, and current beauty trends and tips. Registered users also receive extras like an exclusive interviews with celebs and products tailored for their needs. 
• Beauty Filter: With more than 1,100 products to choose from, the filter helps customers find what they’re looking for by filtering through the product catalogue based on unique criteria, such as spokesperson, color, age, etc. This filter also serves up educational content such as relevant tutorial videos and articles. 
• Spokespeople: L’Oreal is giving customers exclusive access to in-depth coverage and behind-the-scenes footage of their iconic spokespeople including Penelope Cruz, Diane Keaton, Scarlett Johansson, Eva Longoria, Beyonce Knowles, and Heather Locklear. By visiting the Spokespeople section, visitors can read bios, watch videos, and learn how they get their looks.