Matthew McConaughey loves surfing and he wants to spread the love around a bit. He has designed and is working to launch his own personal line of surf-inspired clothing and apparel. The label will be called j.k. livin, which stands for “just keep living”, his motto for life. You’ll be able to buy t-shirts, swimwear, and other surf-inspired pieces from his website.

Seriously, this proves to me that ANYONE can start a fashion line once they’ve been in some movies.