“Sexual Fresh” for men made its debut on Friday outside Bloomingdale’s in New York as a bevy of beefcake models poured out onto the sidewalk wearing nothing but a terry bathrobe, black underwear - and Michel Germain’s new cologne. 

The just for men fragrance is described as being “a bright mixture of juicy mandarin, gentleman’s lavender, and a blend of aphrodisiacs so complex that it is never to be revealed, but is always effective,” and the scents are reputed for their oh-so-enticing aphrodisiacs.

Says Germain:

“I have received many letters describing how my fragrances have spiced up people’s lives. I am looking forward to receiving more great news with my newest creation, Sexual Fresh.”

I wish I could have seen this because the marketing campaign was pure genius!

Michel Germain’s first men’s fragrance, Sexual Pour Homme, debuted 10 years ago and is the top brand at Bloomingdale’s, while his ladies’ fragrance, Sexual Femme is a top seller.

photo courtesy: PR Newswire