The aspiring designers of Bravo’s hit reality show Project Runway have moved: After three seasons of living at Atlas New York during the competition, this season, their new home is New Gotham, a 375-unit, 34-story, luxury residential tower located at 520 West 43rd Street. Both properties are part of Gotham’s City, Gotham Organization’s conglomerate of high-end residential buildings in New York City.
 
Project Runway’s fifteen contestants lived in the stylish building over two months of competition to become the next great fashion designer. The contestants were provided with six apartments, had access to the building’s 24-hour personalized concierge service as well as its full gym with basketball court. Mixing comfort and tranquility with high-end style, New Gotham was the ideal new home for the contestants.  The residence reflects the show – young, vibrant and cutting edge.
 
Along with the new digs, the overall apartment design has evolved. Says production designer Katie Abiad, who has been  decorating the contestants’ apartments since Season One:

“The approach to the design of the apartments this year was first and foremost minimalistic. We kept the design simple and clean, avoided using shelves and hanging wall art to minimize clutter, but we had fun with the walls.”

Said David Picket, President of Gotham Organization:

 “Though the Gotham Organization has housed the contestants since the show’s inception, this is the first season they lived at New Gotham. We are excited about the move within the Gotham community, and proud to have offered one of Manhattan’s most hip buildings to the Season Four contestants. Like Atlas, New Gotham is a high fashion building, ideal for the designers of Project Runway to become inspired by their surroundings - but also a relaxed, serene place they could call home.”

photos courtesy: Rubenstein Associates, Inc.