More photos of Nicky Hilton and sister Paris as Nicky unveiled her handbag designs for Japanese designer label  Samantha Thavasa Handbags in Tokyo, Japan on Tuesday.  According to an earlier post, Nicky and Paris will be in Japan promoting their wares until today.  I think Nicky has got this designer thing down pretty well, especially since she made her New York Fashion Week debut with her Nicholai line, unveiled a new collection from her Chick line at Los Angeles Fashion Week and then went on to Mexico and Russia.  Now, if only Paris could find something contsructive to do with her time.

Victoria Beckham, Penelope Cruz and her sister Monica, Maria Sharapova and Beyonce are among the celebs who have designed handbags for Samantha Thavasa. 

The very first Samantha Thavasa boutique was launched in 1994 in Tokyo and the brand went on to be featured in a number of popular fashion magazines with women in their early twenties as the target demographic.  It wasn’t long before the brand (both handbags and jewelry) erupted in popularity and took Japan by storm.

Samantha Thavasa’s effective marketing concept which encourages women to change their purses to suit their moods, keeps the label constantly developing new and creative lines and many fans of the designer purses own more than just a single Samantha Thavasa bag.  The line of Thavasa bags unveils over 200 new looks each season in an array of fabrics, colors and designs.