Jewelry Television has announced their most comprehensive web site redesign in three years – just in time for the holidays. JTV.com has created a new and improved online shopping website, making it the 5th largest online jewelry store and features enhanced navigation, improved product photos and product reviews as well as video to make it easier to browse more than 40,000 products the website currently features online. 

According to James Thome, who is the Senior Vice President of E-commerce for Jewelry Television:

“We’ve been listening to our customers and assessing their online shopping patterns for nearly a year in anticipation of a full scale redesign. I can proudly say that our customers have played a very active and direct role in the redesign of JTV.com. The redesign is an important factor in supporting our television broadcast as well. We are incorporating real time delivery of product information presented on television to the website to provide a seamless shopping experience between the broadcast and the site. This is especially important during the holidays since we are committed to making shopping with Jewelry Television as convenient as possible whether you watch our broadcast, use our website, or as more and more of our customers are doing, using both.”

JTV is the nation’s fastest-growing home shopping network and focuses exclusively on the sale of fine jewelry and loose gemstones. JTV airs live 24 hours a day, seven days a week and the network is the 11th largest fine jewelry retailer in the United States with distribution of items to 68 million households.

 Jewelry Television acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce, with company revenue listed at approximately $530 million.

image courtesy: JTV.com