Paris Hilton isn’t one to shy away from attention, and you can get a whole LOT of attention if you dress up like a golden mermaid, which is exactly what she did for her ad campaign for her new fragrance, Siren.

Siren was created to bring you a tropical paradise in a bottle by blending scents of vanilla and musk. Meanwhile Paris turned to Greek mythology for both the name and her ad campaign, calling upon the Sirens who lured men to their deaths with their stunning beauty and voices.

Paris says, “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”

You’ll be able to purchase the new Siren By Paris Hilton Collection starting at $45 for 1.7 ounces. It hits stores in July.

I’m curious about it. I love vanilla and often enjoy that being blended into a perfume but musk is usually too heavy for me. I’m interested in sampling it at the store this summer to see if the combination of both works for me or not.

I actually kind of like this campaign, what do you think of it?

Image: Parlux fragrances