Paris Hilton was in Montreal this weekend at Brown’s. She was there to promote her new shoe collection. Apparently Paris is so busy between following Benji Madden’s concert tour and promoting her line of shoes that she doesn’t have time to actually attend the start of her new reality show I Wanna Be Paris Hilton’s BFF. Which basically should show the winner-to-be the most important part of being Paris’ best friend, which is “you can never be as important as me.”