Patrick Dempsey the face of Avon?

I always associate Avon with women, especially the whole Avon Lady leaving catalogs for you to peruse, so I was a little surprised to find out that Patrick Dempsey is the new face of Avon! They’re launching a new men’s fragrance and they want you to think of McDreamy whenever you smell the scent.
His wife also happens to be the global creative color director for Avon.
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