Pepsi is launching a new clothing lined for women. The line, to debut in stores in 2008, will feature sportswear, denim, and outerwear starting at $12.

“This is not a line that will be advertised in style magazines, but could be photographed on a star and featured in that magazine,” said Joanne Loria, executive vice president of Pepsi’s licensing agency the Joester Loria Group.