After having their provocative vegetable love ad banned from the Superbowl, PETA is trying something new: The “Live Make-Out Tour” with girl-on-girl making out sessions.

How this promotes a vegan lifestyle, I don’t know, but the PETA press release says, “In a public display of passion that’s bound to raise a few eyebrows and turn lots of heads, two PETA beauties–decked out in sexy lingerie–will kiss and pose provocatively on a bed set up on the sidewalk at a busy Albuquerque intersection on Friday in order to make the point that vegetarians are better lovers.”

I’m pretty sure that a lot of people watching that aren’t exactly going to be thinking about meat vs. vegetarian lifestyles, but they do say that sex sells. Let’s see.