It seems that Victoria Beckham’s dVb denim line is really not selling very well and although it hasn’t been completely dropped yet, a representative from Kitson boutiques is blaming Victoria’s lack of motivation for the slump. Kitson owner Fraser Ross has said that part of the problem is that Victoria is not doing anything to support her own line. “It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line.” He also stated that it’s very discouraging and frustrating that although Victoria only lives a short distance from the store, she can’t be bothered to come in to promote it and help boost sales.

For now, Kitson is holding on to the dVb denim line, but how much longer?