Queen Latifah is the newest celebrity to create a signature fragrance, which she hopes to launch in the Fall of 2009. She said, “I see fragrance as just a natural expression of this state of love — scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength.”

I’m sure her fragrance will do very well since she’s already had impressive success being a spokeswoman for Cover Girl, a clothing creator, and a fitness guru via Jenny Craig.