Reese Witherspoon is already heavily involved with Avon and now they’re teaming up to launch Reese’s new fragrance, In Bloom.

In Bloom combines scents of gardenia, magnolia, and jasmine, a mix that Reese wanted to use to bring back memories of the scents of Tennessee where she grew up. She said, “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.”

She went on to add that it’s not all about memories though, explaining, “In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling — it’s very sensual, very romantic and alluring.”

In Bloom is set to launch in November 2009 and will sell for $34. I’m very curious to smell the perfume, it sounds wonderful!