Ritzy designers are paying for full-frontal product placement in the upcoming film adaptation of the always chic ‘Sex and the City.’ (More On ‘Sex and the City: The Movie’ Here) 

The film’s producers has reportedly charged luxury retailers like Mercedes, Tiffany & Co, and Jimmy Choo  between $500,000-$1,000,000 for product exposure in the flick.

Manolo Blahnik, Valentino, Dior, and Oscar de la Renta are among designers vying for an expensive spot in the movie.